Strategy / Growth / Technology
We work with ambitious businesses to turn complex challenges into clear strategy, meaningful growth and technology that moves the business forward.
We work where strategy meets execution. Businesses rarely have problems that fit neatly into a service category — so we never start with one.
We bring the disciplines together to solve the problem at its source — and then help build what comes next.
A strategy firm writes the plan. An agency builds the brand. Someone else runs acquisition. A dev shop builds the platform. Another vendor is "doing AI". Every handoff loses context — and nobody owns the outcome.
One senior team connecting strategy, growth and technology — accountable from the first question to the thing that ships, and everything it needs to perform after.
3 disciplines engaged
Each discipline is deep on its own. The value is in how they work together — so the strategy is buildable, the growth is measurable and the technology serves the business.
Positioning, business models, products and growth opportunities.
Brand, marketing, acquisition, customer experience and market activation.
Digital products, platforms, AI, automation, data and business systems.
How a dairy business brought 500+ delivery partners onto a connected workforce operations platform in under 30 days.
A business transformation engagement across three senior living communities in the United States.
A consulting engagement in market research, commercial structuring, technology and local demand development.
From founder-led companies at an inflection point to established organisations reinventing how they operate. Some engagements remain confidential by design.
A senior team spanning strategy, research, finance, go-to-market, product, technology and design, working together on every engagement.
MBA · IIM Indore
Strategy, Growth & GTM
Business strategy, positioning, growth strategy and client advisory.
MS (USA) · IT
Research & Business Intelligence
Market research, competitive intelligence and business analysis.
IIT Madras · IIM Lucknow
Finance & Commercial Strategy
Financial planning, unit economics, commercial strategy and GTM economics.
MBA · IIM Indore
Go-to-Market Strategy
Market entry, customer segmentation, launch strategy and growth opportunities.
Product Strategy & Consulting
Product direction, proposition design and product development strategy.
Technology Strategy & Consulting
Technology architecture, digital solutions and AI-enabled transformation.
UI/UX Design Consultant
Application design, user experience strategy, user interface design, wireframing, prototyping and design systems.
A new video podcast is on the way: candid discussions with operators, founders and specialists on strategy, growth, technology — and the decisions in between.
First topics in the series
Marcus & Co works with ambitious businesses to turn complex challenges into clear strategy, meaningful growth and technology that moves the business forward. We work where strategy meets execution, bringing strategy, growth and technology together to solve problems at their source and then help build what comes next.
Three connected disciplines. Strategy covers positioning, business models, products and growth opportunities. Growth covers brand, marketing, acquisition, customer experience and market activation. Technology covers digital products, platforms, AI, automation, data and business systems.
Businesses with something important to build, from founder-led companies at an inflection point to established organisations reinventing how they operate. Recent engagements include senior living communities, a dairy and last-mile delivery business, and a founder-led quick-service restaurant brand.
In the traditional model, a strategy firm writes the plan, an agency builds the brand, someone else runs acquisition and a separate vendor builds the technology, and every handoff loses context. Marcus & Co is one senior team connecting strategy, growth and technology, accountable from the first question to the thing that ships.
Engagements follow four stages. Diagnose: find the real problem. Design: shape the strategy, system and plan, with the trade-offs made explicit. Build: deliver the brand, product, platform or programme, not just the recommendation. Scale: measure, refine and hand over the capability so it keeps compounding.
Yes. We use AI and automation to reduce manual work, connect systems and help teams get more done with less effort. We treat AI as infrastructure for a clear strategy rather than the strategy itself, so every AI initiative starts from a specific business problem and a measurable outcome.
Start a conversation through the contact page or email info@marcusco.in or call +91 90006 62105. Tell us where the business is going, and a senior member of the team will respond within two working days.
